TDT BMS Breaks New Ground for Overseas Expansion at 2025 India Battery Show, Deepening Footprint in South Asia's New Energy Market

From October 30 to November 1, 2025, The Battery Show India – a world-class grand event in the global battery industry – will kick off grandly at the India Expo Centre & Mart in Greater Noida. As an industry benchmark platform on par with The Battery Show Stuttgart (Germany) and The Battery Show Novi (North America), this year's exhibition focuses on core resources across the entire industrial chain of energy storage, electric vehicles, and battery manufacturing, serving as a "golden gateway" for Chinese BMS (Lithium-ion Battery Management System) enterprises to access the South Asian market.

However, practical challenges such as the uncertain processing time of Indian business visas and strict document verification standards have left some Chinese exhibitors stuck in a dilemma: "difficulty in sending personnel to the site and obstacles in booth setup". Against this backdrop, Shenzhen Tuodatong Electronics Co., Ltd. (hereinafter referred to as "TDT BMS"), relying on forward-looking plans and diversified strategies to break through bottlenecks, has set an industry example of participating in exhibitions amid visa obstacles with a "highly effective exhibition model without on-site personnel presence".

For this overseas venture, TDT BMS brought a range of core products tailored to the specific needs of the Indian market:

These products directly address the pain points of India's new energy industry. Currently, India is strengthening policy support for new energy, with energy storage projects advancing at an accelerated pace and the penetration rate of two-wheeled electric vehicles continuing to rise. As a core component ensuring battery safety and efficiency, BMS faces a significant market gap.

"The Indian business visa has extremely strict requirements for document translation notarization and verification of the inviter's qualifications. During the exhibition peak season, the verification cycle may extend to 1-2 months. If we wait for the visa result before making plans, we will easily miss the critical deadlines for exhibition participation," an overseas market leader of TDT BMS admitted. As early as the initial stage of exhibition preparation, the company broke away from the traditional mindset of "relying on on-site personnel" and built a dual guarantee system.

First, leveraging official agents to enhance on-site execution capabilities. TDT BMS has established in-depth cooperation with Beijing Yingshang Lihua Exhibition Co., Ltd., the official agent of the exhibition in China. The agent coordinates a locally certified booth construction team in India to complete booth design, exhibit arrangement, and on-site debugging in full compliance with TDT BMS's brand visual standards. Meanwhile, real-time images are used to synchronize the progress, ensuring that the booth presentation is highly consistent with the company's expectations and avoiding display deviations caused by "local teams' lack of familiarity with the brand's requirements".

Second, linking with the local ecosystem to build a trust chain in advance. Three months before the exhibition opened, TDT BMS had established preliminary cooperation with local BMS agents, integrators, and battery manufacturers in India, and invited technical backbones of these partners to be on-site at the booth. These local experts can not only accurately explain the product advantages to visitors based on actual scenarios in the Indian market (such as the requirements for heat dissipation of energy storage BMS under high temperatures, and the adaptation needs of power BMS algorithms for frequent start-stop of two-wheeled vehicles) but also reduce the trust threshold of overseas customers in Chinese products through the form of "endorsement by local partners". The communication efficiency has been improved by more than 60% compared with the traditional "remote explanation" method.

"The Indian market has extremely high requirements for the reliability, cost control, and localized services of BMS. The exhibition is not only a platform for product display but also a key scenario for building long-term trust," the person in charge of TDT BMS emphasized. According to data from the exhibition organizing committee, this year's exhibition is expected to attract more than 30,000 professional visitors, covering core buyers such as Indian national grid operators, local electric vehicle manufacturers (e.g., Hero MotoCorp), and energy storage project developers (e.g., Adani Green). Coupled with the Indian government's subsidy policies for the new energy industry (e.g., subsidies for energy storage projects of up to 30%), exhibitors are now facing a "golden window period" for expanding into the South Asian market.

For other Chinese Bms Enterprises also facing visa difficulties, TDT BMS's practice provides a clear path: replacing the single model of "on-site personnel presence" with the "dual-drive" model of "official agents + local partners". This not only reduces on-site compliance risks but also enhances localized communication capabilities. As industry observers have noted, in the context of global exhibition participation, visa obstacles are no longer "insurmountable barriers". Through resource integration and model innovation, enterprises can fully achieve the goal of "effectively connecting with the market without on-site personnel presence".

As the 2025 India Battery Show approaches, TDT BMS's "cross-border technology demonstration" is not only an important step for the company to deepen its presence in the Indian market but also a vivid example of "flexible problem-solving" for Chinese BMS enterprises in the process of globalization.